The catwalk shows took place before an audience of 1500 fashion watchers and experts, celebrities, VIPs, and press members. Present on the scene were Dr. Jean Abi Rached and Mr. Gaby Kanj owners of Fashion Bar, Mr. Jean Pierre Partouche, marketing director of FTV, Miss Europe 2004, and Dr. Maroun Hage, general manager of WAW in charge of events marketing at Fashion Bar. The event promoted sponsoring brands as leading edge fashion trends, and provided them with valuable exposure on local and regional media, announcing a new direction in marketing fashion related businesses.